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Max Bong

I AM MAX!

My work is my passion. I am a concept developer, graphic design teacher, and art director. I make work for La Bong and I create work commissioned by clients. Whenever a project allows it I collaborate with other creative professionals or within a team to realize the vision.

 

EDUCATION

I studied Graphic Design at the Royal Academy of Fine Arts in The Hague. After working on several projects I found my focus and established La Bong.

 

STYLE

My style ‘play to create’ gives you a free-minded yet bold result. Concept development is about finding and visualizing the essence in a ‘La Bong’ way. I create borders of the playground and then play to create. My choice of materials are often photography and the low-tech ones like paint, tape, paper, and markers.

La bong philosophy

La Bong represents a certain mindset ‘Overcome to become’

 

La Bong gives an optimistic voice to social themes like equality, personal quest, and freedom. ‘Overcome to become’, to not live by what is expected, but to choose your own direction and live in the moment.

La Bong is playful. Balloons..!! Paper, paint, tape, and photography..!! Technology is dominating the (design) world. While being knowledgeable of the digital possibilities and social media, I have found my passion in experience design and the use low tech materials. By giving a twist to gravity, light, perspective and playing with words and the combination of objects I aim to create visuals that will capture the audience surprise relate.

When I work for clients, I’ll approach projects in a La Bong way. Visualising creatively and developing concepts, catching the essence while staying focused on reaching the set goals.

Teacher

I teach my students teach me

In the Royal Academy of Fine Arts Eight years ago I started working in the academy taking admissions & teaching Graphic Design to the preparatory department. With the focus on concept development, I create my own teaching programs. My students learn to play, fail and reflect.

La Bong the brand

Building La Bong up from the ground gave me the opportunity to create something unique, my main focus was to develope a strong vision and create an authentic visual language.

For people who never stop learning

For dreamers who do what they love to do

For courageous people who keep fighting despite setbacks

With simple, yet powerful statements about social themes like personal quest and freedom of expression, I try to inspire you. Don’t turn a challenge into an excuse. Reaching your goal is a journey…’overcome to become’. That is La Bong. And who are you?

With this concept have created conceptual designs for clothing collections, creative photo shoots, and illustrations for La Bong itself. The designs are universal and relatable.